Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.
Continue ReadingTag archive for "YSL"
Fashion History, Films of Fashion
More on YSL
The 1992 Documentary on Yves Saint Laurent (made in collaboration with Vogue's Hamish Bowles) is available on Youtube.
Continue ReadingBrand (hi)Stories, Fashion History, French Fashion, Marketing of "Symbols"
Yves Saint Laurent: Another Road to French Luxury
The YSL brand, like Dior, also moved from a single status to a member of a luxury conglomerate (this time PPR/Gucci Group), although the route taken was a bit different. We can learn from the bumps in the road on this one.
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Headline Review: ‘Specifications for the Way We Live Now’ – FT.com
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Zyxomma: I come from the day when the logo was a no-go. I w...
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