eurbanista | Tag Archive | Viral marketing

Tag archive for "Viral marketing"

Basic Bitches: Kreayshawn & Anti-Luxury Marketing

4 Comments 14 November 2011

Emerging recording artist/director/producer/graphic designer and overnight success Kreayshawn encourages bad bitches to go their own way and not live their lives based on labels... especially luxe labels! She is an ideal spokesperson for a generation trying to create some semblance of a bright future in the era of the Kardashians and Occupy Wall Street. This is getting interesting...

Going Digital

Techno Luxury & the “Reality Check” on Branded Social Media & Web PR

2 Comments 29 November 2009

A mini-mashup of the main points from the Techno Luxury conference in Berlin...

Brand (hi)Stories

Chanel's Viral Films (UPDATED)

2 Comments 05 June 2009

Originally posted May 25, 2009 Failure for Social Media? After articles like this one in Business Week, which claim that social media has no presence in consumer purchasing considerations, I thought I would take another look at Chanel and the company’s recent cinematic commercial initiatives, which have been creating a viral extravaganza for the last [...]

Fashion History, Marketing of "Symbols", The Fashion Eras

Fashion History: From the Belle Epoque through WW1

2 Comments 11 January 2009

The advancement of the leisure lifestyle and creation of Sportswear was the first reason for women to turn away from traditional dress. Oriental influences became hugely popular in the West through art and performances. Paul Poiret became the first to capture these trends, after Charles Worth had blazed the trail for the original designer to become the arbiter of taste. Poiret introduced the modern marketing concept of fashion: he sold the dream, not just the dress.