Tag archive for "Status"

Marketing of "Symbols"

Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)

3 Comments 12 February 2010

To compete within the luxury market, a product must have a balance between material, immaterial and distance characteristics. However, all points are subjective. In the end, there is no universal luxury product.

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Marketing of "Symbols"

Part 2: What Is Luxury? Understanding Quality

1 Comment 01 February 2010

Defining luxury through price, the six key points of quality, and the shopping experience.

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Fashion Theory

Fashion Theory: On Status

7 Comments 09 January 2009

An overview of the difference between fashion and style, why fashion exists, theories on fashion diffusion, and the interpretation of status.

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Fashion History, Fashion Theory, Marketing of "Symbols", The Fashion Eras

Fashion History & Industry Analysis

5 Comments 09 January 2009

What is fashion: from the cultural and national concept to the industrial... Please feel free to leave your own definition!

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