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Tag archive for "ralph lauren"

Luxury & the Internet: Milano Fashion Global Summit 2009

No Comments 25 November 2009

Last night I had a brief moment to slip out of the office and into the Milano Fashion Global Summit in the center of Milan, where the industry leaders of Italy were gathered to talk about "Who Will Survive" the Global Financial Crisis, and more importantly, how.

American Fashion, Brand (hi)Stories, Fashion History

Ralph Lauren: American Classic

7 Comments 16 July 2009

All about Polo Ralph Lauren: the man behind the brand, the company history, brand strategy, ethics and challenges.

American Fashion, Fashion History, Marketing of "Symbols"

Fashion History: The American Way (Sportswear to Total Living)

No Comments 21 June 2009

An overview of the American fashion industry: the American model for the fashion business began with sportswear, moved through licensing giants, and now includes the behemoth category "total living."

Fashion History, Italian Fashion, Marketing of "Symbols"

The Italian System for Fashion

No Comments 02 June 2009

An overview of the four primary cycles in the development of the Italian fashion industry from post-WW2 creation of industrialized production systems, to fashion democratization in the 1980s and the boom of "Made in Italy," to brand concentration and mergers of the 1990s...