"Heretics" are not the enemy. They often provide answers when the rest of us are at a standstill with the status quo. In the tech world, heretics are called disruptive innovations. These prominent outliers become industry game-changers, and while some notable mentions exist in fashion media and e-commerce, the luxury industries remain largely in the Dark Ages of technology. It's time fashion and luxury brands not only pay attention but start building relationships with these heretics if they are going to survive the era of social media and free information exchange.