eurbanista | Tag Archive

Tag archive for "lvmh"

Going Digital, Sustainability & Ethics: Conscious Fashion

Key Characteristics of Luxury Retailing: What’s Missing Online

3 Comments 06 December 2009

Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.

Marketing of "Symbols"

Return to "Luxury"

2 Comments 17 June 2009

Luxury business leaders wise up and show signs of abandoning their mass-market strategies for a return to exclusivity and craft.

Fashion History, Italian Fashion, Marketing of "Symbols"

The Italian System for Fashion

No Comments 02 June 2009

An overview of the four primary cycles in the development of the Italian fashion industry from post-WW2 creation of industrialized production systems, to fashion democratization in the 1980s and the boom of "Made in Italy," to brand concentration and mergers of the 1990s...

Brand (hi)Stories, Fashion History, French Fashion, Going Digital, Marketing of "Symbols", Sustainability & Ethics: Conscious Fashion

Dior & LVMH: The French Business Model for Fashion & Luxury

No Comments 30 May 2009

The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.