Tag archive for "luxury"

Marketing of "Symbols"

Basic Bitches: Kreayshawn & Anti-Luxury Marketing

4 Comments 14 November 2011

Emerging recording artist/director/producer/graphic designer and overnight success Kreayshawn encourages bad bitches to go their own way and not live their lives based on labels... especially luxe labels! She is an ideal spokesperson for a generation trying to create some semblance of a bright future in the era of the Kardashians and Occupy Wall Street. This is getting interesting...

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Marketing of "Symbols"

Part 4: Legitimizing the Luxury Brand (or, DIY Luxury)

No Comments 15 November 2010

How brands indicate a luxury position in the market: heritage, service, status and sacrifice.

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Marketing of "Symbols"

Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)

3 Comments 12 February 2010

To compete within the luxury market, a product must have a balance between material, immaterial and distance characteristics. However, all points are subjective. In the end, there is no universal luxury product.

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Marketing of "Symbols"

Part 2: What Is Luxury? Understanding Quality

1 Comment 01 February 2010

Defining luxury through price, the six key points of quality, and the shopping experience.

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Marketing of "Symbols"

Part 1: What is Luxury?

1 Comment 31 January 2010

Defining luxury from the consumer & industry perspectives.

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