eurbanista | Tag Archive

Tag archive for "licensing"

American Fashion, Fashion History, Marketing of "Symbols"

Fashion History: The American Way (Sportswear to Total Living)

No Comments 21 June 2009

An overview of the American fashion industry: the American model for the fashion business began with sportswear, moved through licensing giants, and now includes the behemoth category "total living."

Brand (hi)Stories, Fashion History, Marketing of "Symbols"

Dolce & Gabbana: The Business

3 Comments 08 June 2009

Dolce & Gabbana, the creation of the brand: early influences, company history, stylistic codes, brand strategy & future implications.

Brand (hi)Stories, Fashion History, Italian Fashion, Marketing of "Symbols"

Armani: King of Italian Fashion

1 Comment 02 June 2009

Giorgio Armani and the business he developed provide the perfect example of the evolution of the Italian Fashion System from the perspective of the designer. He began as a pure designer, and then gradually acquired various production facilities into his company on his route to becoming a fashion and lifestyle powerhouse.

Fashion History, Italian Fashion, Marketing of "Symbols"

The Italian System for Fashion

No Comments 02 June 2009

An overview of the four primary cycles in the development of the Italian fashion industry from post-WW2 creation of industrialized production systems, to fashion democratization in the 1980s and the boom of "Made in Italy," to brand concentration and mergers of the 1990s...