How brands indicate a luxury position in the market: heritage, service, status and sacrifice.
Continue ReadingTag archive for "Gucci"
How brands indicate a luxury position in the market: heritage, service, status and sacrifice.
Continue ReadingGoing Digital, Sustainability & Ethics: Conscious Fashion
Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.
Continue ReadingIn the interim since my last post we made a visit to the Gucci factory just outside of Florence right as Pitti Uomo was going on. The Gucci factory is unlike any other we have traveled to (D&G, Dolce and Gabbana, Versace ALIAS, Zegna, Moreschi, Ducati, etc.) because it is so organized and yet so [...]
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