Tag archive for "Gucci"

Marketing of "Symbols"

Part 4: Legitimizing the Luxury Brand (or, DIY Luxury)

No Comments 15 November 2010

How brands indicate a luxury position in the market: heritage, service, status and sacrifice.

Continue Reading

Going Digital, Sustainability & Ethics: Conscious Fashion

Key Characteristics of Luxury Retailing: What’s Missing Online

3 Comments 06 December 2009

Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.

Continue Reading

Italian Makers

Gucci Goo

No Comments 12 July 2008

In the interim since my last post we made a visit to the Gucci factory just outside of Florence right as Pitti Uomo was going on. The Gucci factory is unlike any other we have traveled to (D&G, Dolce and Gabbana, Versace ALIAS, Zegna, Moreschi, Ducati, etc.) because it is so organized and yet so [...]

Continue Reading

New Tweets

bloglovin
Get Adobe Flash playerPlugin by wpburn.com wordpress themes

© 2012 eurbanista. Powered by WordPress.

Daily Edition Theme by WooThemes - Premium WordPress Themes