Tag archive for "Gucci Group"

Fashion History, Italian Fashion, Marketing of "Symbols"

The Italian System for Fashion

No Comments 02 June 2009

An overview of the four primary cycles in the development of the Italian fashion industry from post-WW2 creation of industrialized production systems, to fashion democratization in the 1980s and the boom of "Made in Italy," to brand concentration and mergers of the 1990s...

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Brand (hi)Stories, Fashion History, French Fashion, Marketing of "Symbols"

Yves Saint Laurent: Another Road to French Luxury

No Comments 31 May 2009

The YSL brand, like Dior, also moved from a single status to a member of a luxury conglomerate (this time PPR/Gucci Group), although the route taken was a bit different. We can learn from the bumps in the road on this one.

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