Tag archive for "French Fashion"

Brand (hi)Stories, Fashion History, French Fashion, Going Digital, Marketing of "Symbols", Sustainability & Ethics: Conscious Fashion

Dior & LVMH: The French Business Model for Fashion & Luxury

No Comments 30 May 2009

The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.

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Brand (hi)Stories, Fashion History, French Fashion, Marketing of "Symbols"

The French System for Fashion & Chanel

1 Comment 24 May 2009

A case study of Chanel illustrating the French fashion system: Couture is the dream; accessories and fragrances are the reality.

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Fashion History, French Fashion, Marketing of "Symbols"

Fashion History: France & WW2

No Comments 20 May 2009

If you’re a history buff, looking for creative inspiration during hard times, or happen to be bored in Paris (unlikely), there is an exhibit going on now at the Mémorial du Marechal Leclerc de Hauteclocque et de la Libération de Paris – Musée Jean Moulin, twin museums dedicated to the French Resistance and Liberation of [...]

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Fashion History, French Fashion, Marketing of "Symbols"

The French System for Fashion & Luxury

3 Comments 14 January 2009

French fashion has long been reflective of social and economic hierarchy, illuminating the distinction among classes. Beginning with the Royal Court of the Sun King, France became the capitol of rich fashion. After Charles Worth created the business of haute couture in the 1800s, Paris became the creative center for a business model that has [...]

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Brand (hi)Stories, Fashion History, Marketing of "Symbols", The Fashion Eras

Fashion History: From WW1 through WW2 – The Chanel Years

No Comments 11 January 2009

The interwar years saw a profound shift in the cultural values of the Western World. Women's fashion was particularly affected, with formality taking a backseat to practicality and comfort. Gabrielle Chanel was among the first designers to not only understand this cultural shift, but to capitalize on it and build an empire in the process.

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