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Tag archive for "Fragrances"

Chanel's Viral Films (UPDATED)

2 Comments 05 June 2009

Originally posted May 25, 2009 Failure for Social Media? After articles like this one in Business Week, which claim that social media has no presence in consumer purchasing considerations, I thought I would take another look at Chanel and the company’s recent cinematic commercial initiatives, which have been creating a viral extravaganza for the last [...]

Fashion History, French Fashion, Marketing of "Symbols"

The French System for Fashion & Luxury

3 Comments 14 January 2009

French fashion has long been reflective of social and economic hierarchy, illuminating the distinction among classes. Beginning with the Royal Court of the Sun King, France became the capitol of rich fashion. After Charles Worth created the business of haute couture in the 1800s, Paris became the creative center for a business model that has [...]

Brand (hi)Stories, Fashion History, Marketing of "Symbols", The Fashion Eras

Fashion History: From WW1 through WW2 – The Chanel Years

No Comments 11 January 2009

The interwar years saw a profound shift in the cultural values of the Western World. Women's fashion was particularly affected, with formality taking a backseat to practicality and comfort. Gabrielle Chanel was among the first designers to not only understand this cultural shift, but to capitalize on it and build an empire in the process.