Tag archive for "Marketing of “Symbols”"

Going Digital, Marketing of "Symbols"

Topshop rides the Sartorialist wave, bringing integrated marketing to NYC

1 Comment 19 June 2009

"What do bicycles, fashion, photography and the Internet have in common?" asks WWD. To that, I would reply, "Me!" Sadly, today's WWD article is not referring to yours truly, but to the latest Topshop marketing campaign...

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Marketing of "Symbols"

Return to "Luxury"

2 Comments 17 June 2009

Luxury business leaders wise up and show signs of abandoning their mass-market strategies for a return to exclusivity and craft.

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Fashion History, Fashion Theory, Marketing of "Symbols", The Fashion Eras

Fashion History & Industry Analysis

5 Comments 09 January 2009

What is fashion: from the cultural and national concept to the industrial... Please feel free to leave your own definition!

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