"What do bicycles, fashion, photography and the Internet have in common?" asks WWD. To that, I would reply, "Me!" Sadly, today's WWD article is not referring to yours truly, but to the latest Topshop marketing campaign...
Continue ReadingTag archive for "Marketing of “Symbols”"
Going Digital, Marketing of "Symbols"
"What do bicycles, fashion, photography and the Internet have in common?" asks WWD. To that, I would reply, "Me!" Sadly, today's WWD article is not referring to yours truly, but to the latest Topshop marketing campaign...
Continue ReadingLuxury business leaders wise up and show signs of abandoning their mass-market strategies for a return to exclusivity and craft.
Continue ReadingFashion History, Fashion Theory, Marketing of "Symbols", The Fashion Eras
What is fashion: from the cultural and national concept to the industrial... Please feel free to leave your own definition!
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