Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.
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Going Digital, Sustainability & Ethics: Conscious Fashion
Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.
Continue ReadingGoing Digital, Marketing of "Symbols"
Last night I had a brief moment to slip out of the office and into the Milano Fashion Global Summit in the center of Milan, where the industry leaders of Italy were gathered to talk about "Who Will Survive" the Global Financial Crisis, and more importantly, how.
Continue ReadingBrand (hi)Stories, Fashion History, French Fashion, Going Digital, Marketing of "Symbols", Sustainability & Ethics: Conscious Fashion
The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.
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