The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.

The geography of fashion has distant roots, and world capitols rely on a large accumulation of materials from around the world in order to grow. As a Nazi-occupied island, isolated from the rest of the world, Paris lost its monopoly on fashion, with competition growing stronger in New York, London and Italy. In order to recover, French ateliers returned to the haute-couture stage, but with innovative cooperation between the fashion and textile industries.