Tag archive for "craftsmanship"

Marketing of "Symbols"

Part 2: What Is Luxury? Understanding Quality

1 Comment 01 February 2010

Defining luxury through price, the six key points of quality, and the shopping experience.

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Marketing of "Symbols"

Return to "Luxury"

2 Comments 17 June 2009

Luxury business leaders wise up and show signs of abandoning their mass-market strategies for a return to exclusivity and craft.

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Fashion History, Italian Fashion, Marketing of "Symbols"

The Italian System for Fashion

No Comments 02 June 2009

An overview of the four primary cycles in the development of the Italian fashion industry from post-WW2 creation of industrialized production systems, to fashion democratization in the 1980s and the boom of "Made in Italy," to brand concentration and mergers of the 1990s...

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Brand (hi)Stories

Driade and the Death of Italian Craftsmanship

3 Comments 11 May 2008

Just before Design Week and Salone del Mobile kicked off here in Milan, we had the chance to meet Elisa Astori, the Managing Director of Driade.  Driade began in the late 60′s by producing finished pieces of furniture, and now designs and produces furniture, kitchens, objects and complements for total living systems.  With 45 internal [...]

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