Tag archive for "Boussac"

Yves Saint Laurent: Another Road to French Luxury

Brand Stories, Fashion History, French Fashion, Industry Info

Yves Saint Laurent: Another Road to French Luxury

No Comments 31 May 2009

The YSL brand, like Dior, also moved from a single status to a member of a luxury conglomerate (this time PPR/Gucci Group), although the route taken was a bit different. We can learn from the bumps in the road on this one.

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Fashion History: France After WW2… Dior Revolution

Fashion History, French Fashion, Industry Info

Fashion History: France After WW2… Dior Revolution

3 Comments 12 January 2009

The geography of fashion has distant roots, and world capitols rely on a large accumulation of materials from around the world in order to grow. As a Nazi-occupied island, isolated from the rest of the world, Paris lost its monopoly on fashion, with competition growing stronger in New York, London and Italy. In order to recover, French ateliers returned to the haute-couture stage, but with innovative cooperation between the fashion and textile industries.

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