Tag archive for "Giorgio Armani"

Going Digital

Fun & Games in Online Marketing

No Comments 06 June 2009

Remixes & user-generated content have existed since long before the internet but, once online, they do provide a great incentive for brands to become present, active, and (gasp) engaged.

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Brand (hi)Stories, Fashion History, Italian Fashion, Marketing of "Symbols"

Armani: King of Italian Fashion

1 Comment 02 June 2009

Giorgio Armani and the business he developed provide the perfect example of the evolution of the Italian Fashion System from the perspective of the designer. He began as a pure designer, and then gradually acquired various production facilities into his company on his route to becoming a fashion and lifestyle powerhouse.

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Fashion History, Italian Fashion, Marketing of "Symbols"

The Italian System for Fashion

No Comments 02 June 2009

An overview of the four primary cycles in the development of the Italian fashion industry from post-WW2 creation of industrialized production systems, to fashion democratization in the 1980s and the boom of "Made in Italy," to brand concentration and mergers of the 1990s...

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Fashion History, French Fashion, Marketing of "Symbols"

The French System for Fashion & Luxury

3 Comments 14 January 2009

French fashion has long been reflective of social and economic hierarchy, illuminating the distinction among classes. Beginning with the Royal Court of the Sun King, France became the capitol of rich fashion. After Charles Worth created the business of haute couture in the 1800s, Paris became the creative center for a business model that has [...]

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Fashion History, Fashion Theory, Marketing of "Symbols", The Fashion Eras

Fashion History & Industry Analysis

4 Comments 09 January 2009

What is fashion: from the cultural and national concept to the industrial... Please feel free to leave your own definition!

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