eurbanista | Brand Strategy, Sustainability & the Digital Revolution in Fashion, Luxury & Media

Luxury & the Internet: Milano Fashion Global Summit 2009

0 Comments 25 November 2009

Last night I had a brief moment to slip out of the office and into the Milano Fashion Global Summit in the center of Milan, where the industry leaders of Italy were gathered to talk about "Who Will Survive" the Global Financial Crisis, and more importantly, how.

American Fashion, Brand (hi)Stories, Fashion History

Ralph Lauren: American Classic

6 Comments 16 July 2009

All about Polo Ralph Lauren: the man behind the brand, the company history, brand strategy, ethics and challenges.

Going Digital

Social Media for Fashion

0 Comments 25 June 2009

There are so many options in social media and networking, and while many brands have gotten on-board, as I've mentioned time and again, fashion and luxury brands have taken a backseat on the action.

Going Digital

Social Media Brand Directory for Fashion

2 Comments 25 June 2009

An early record of the fashion brands on Twitter & Facebook. It's interesting to see the different levels of interactivity that each brands goes for... Please let me know what is missing!

American Fashion, Fashion History, Marketing of "Symbols"

Fashion History: The American Way (Sportswear to Total Living)

0 Comments 21 June 2009

An overview of the American fashion industry: the American model for the fashion business began with sportswear, moved through licensing giants, and now includes the behemoth category "total living."

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