Fashion as Art as Fashion
"Art and fashion get along like the couples whom nobody expects to stay together." A bit on controversial advertising in fashion, focusing on Dolce & Gabbana and Marc Jacobs.
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Fun & Games in Online Marketing
Remixes & user-generated content have existed since long before the internet but, once online, they do provide a great incentive for brands to become present, active, and (gasp) engaged.
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Fashion History, Industry Info, Italian Fashion
The Italian System for Fashion: Present & Future
The present & future state of the Italian fashion industry: cultural influences, challenges of globalization & transparency, strengths, & opportunities.
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Chanel's Viral Films (UPDATED)
Originally posted May 25, 2009 Failure for Social Media? After articles like this one in Business Week, which claim that social media has no presence in consumer purchasing considerations, I thought I would take another look at Chanel and the company’s recent cinematic commercial initiatives, which have been creating a viral extravaganza for the last couple of [...]
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Brand Stories, Fashion History, Industry Info, Italian Fashion
Armani: King of Italian Fashion
Giorgio Armani and the business he developed provide the perfect example of the evolution of the Italian Fashion System from the perspective of the designer. He began as a pure designer, and then gradually acquired various production facilities into his company on his route to becoming a fashion and lifestyle powerhouse.
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Prada Retail Technology
Added on 13 February 2010
More Videos
- Prada Retail Technology
- Jeff Bezos, about Amazon & Zappos
- Coke’s Happiness Machine
- Miim, the HRP4C humanoid model.
Video Playlist
It's a few years old, but still cutting edge by most standards. There is so much that can be done for the fashion industry (and retail in general) with today's technology- it's so exciting!
- Prada Retail Technology
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Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)
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Part 2: What Is Luxury? Understanding Quality
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Part 1: What is Luxury?
- Jeff Bezos, about Amazon & Zappos
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Marketing through the Expert-Enthusiast Community: Apple vs. Fashion
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The Good
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A Night at the Circus
- Coke’s Happiness Machine
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A Very German Christmas
BoF Feed
- BoF Daily Digest | Asian-Americans gain ground, Homeware extensions, Posh’s fashion ambition, Life with Donna, Betsy’s new owner?
- BoF Daily Digest | Jimmy Choo preps for IPO, Women lead recovery, Twitter talk, Holt Renfrew gets friendly, New faces
- The Fashion Trail | Vancouver’s Fashion Community Comes Together
- BoF Daily Digest | Questioning fashion copyrighting, Chinese forays, Lanvin for H&M, Esprit’s decline, Revamping John Lewis
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