http://www.eurbanista.com/chanel-the-french-business-model-for-fashion/ Brand Strategy, Sustainability & the Digital Revolution in Fashion, Luxury & Media Wed, 21 Dec 2011 06:13:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.eurbanista.com/chanel-the-french-business-model-for-fashion/comment-page-1/#comment-116 Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury) | eurbanista Sat, 13 Feb 2010 16:05:38 +0000 http://eurbanista.wordpress.com/?p=176#comment-116 [...] luxury brands is that they are often built around an elegant and notable iconic figure such as Coco Chanel or Dior’s New Look lady, rather than a lifestyle, and these brands often avoid diffusion [...] [...] luxury brands is that they are often built around an elegant and notable iconic figure such as Coco Chanel or Dior’s New Look lady, rather than a lifestyle, and these brands often avoid diffusion [...]

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