The following is a case study I developed, investigating how one of the leading French Luxury companies fits into the proposed business model framework.
I’m especially interested to see how CHANEL will perform in the digital environment, since they have taken the initiative to dip their toes in the 2.0 waters. If anyone has any thoughts on this, I’d love to hear them!
Here is my presentation:
Chanel & The French Fashion Industry
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[...] luxury brands is that they are often built around an elegant and notable iconic figure such as Coco Chanel or Dior’s New Look lady, rather than a lifestyle, and these brands often avoid diffusion [...]