The following is a case study I developed, investigating how one of the leading French Luxury companies fits into the proposed business model framework.
I’m especially interested to see how CHANEL will perform in the digital environment, since they have taken the initiative to dip their toes in the 2.0 waters. If anyone has any thoughts on this, I’d love to hear them!
Here is my presentation:
Chanel & The French Fashion Industry
View more presentations from eurbanista.
Some other links:
