Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.
Continue ReadingGoing Digital, Sustainability & Ethics: Conscious Fashion
Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.
Continue ReadingSustainability & Ethics: Conscious Fashion
The US government commits $60million to fighting exploitative child labor, but an all-out ban won't work.
Continue ReadingBrand (hi)Stories, Fashion History, French Fashion, Going Digital, Marketing of "Symbols", Sustainability & Ethics: Conscious Fashion
The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.
Continue ReadingFashion History, Marketing of "Symbols", Sustainability & Ethics: Conscious Fashion, The Fashion Eras
While Charles Worth and his ilk had monopolized the heavily adorned and radically contorted body cuts, a backlash was brewing. Industrial elite members of the "Grand Denial" sought a more discrete luxury and sober distinction in their fashions. Moralists felt that the modern fashions were shameful and ostentatious, and they sought a return to "worker-friendly" produced clothing that was natural and free from dyes. In addition to radicals, social reformers and feminists, doctors and hygienists also supported the Dress Reform Movement, warning against the hazards of corseting and "artificial" textiles.
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