There are so many options in social media and networking, and while many brands have gotten on-board, as I've mentioned time and again, fashion and luxury brands have taken a backseat on the action.
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Social Media Brand Directory for Fashion
An early record of the fashion brands on Twitter & Facebook. It's interesting to see the different levels of interactivity that each brands goes for... Please let me know what is missing!
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Topshop rides the Sartorialist wave, bringing integrated marketing to NYC
"What do bicycles, fashion, photography and the Internet have in common?" asks WWD. To that, I would reply, "Me!" Sadly, today's WWD article is not referring to yours truly, but to the latest Topshop marketing campaign...
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H&M and Iran on Twitter
The power of social media is strong, and infographics are cool!
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The Latest on Ethical Fashion
The US government commits $60million to fighting exploitative child labor, but an all-out ban won't work.
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- Prada Retail Technology
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Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)
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Part 2: What Is Luxury? Understanding Quality
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Part 1: What is Luxury?
- Jeff Bezos, about Amazon & Zappos
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Marketing through the Expert-Enthusiast Community: Apple vs. Fashion
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The Good
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A Night at the Circus
- Coke’s Happiness Machine
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A Very German Christmas
American fashion
Boussac
brand extension
Chanel
Charles Worth
craftsmanship
Dior
Dolce & Gabbana
E-commerce
ethical fashion
factory
fashion
Fashion History
fashion industry
Fashion Theory
Ferré
founder's dilemma
Fragrances
French Fashion
Giorgio Armani
Going Digital
Gucci
Gucci Group
haute couture
Industry Info
Italian Fashion
Jacques Doucet
licensing
line extension
luxury
lvmh
Made in Italy
Marc Jacobs
marketing strategy
New Look
No. 5
Polo Ralph Lauren
ralph lauren
Social Media
Status
Tom Ford
Video
Viral marketing
WW2
YSL
BoF Feed
- BoF Daily Digest | US retailers track the nation, Hermès’ Shang Xia, Mobile commerce trends, Twitter fails to click, Japan-India exchange
- BoF Daily Digest | Chinese JVs on the rise, Affluent consumer species, Wealthy Web 2.0, Social media lessons, Hats off to Jane Taylor
- BoF Daily Digest | Exploitation vs experience, Balderton on investing, LVMH beats estimates, Armani odd man out, Denim’s appeal
- Fashion 2.0 | What Fashion Brands Can Learn from Nike
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