"What do bicycles, fashion, photography and the Internet have in common?" asks WWD. To that, I would reply, "Me!" Sadly, today's WWD article is not referring to yours truly, but to the latest Topshop marketing campaign...

Remixes & user-generated content have existed since long before the internet but, once online, they do provide a great incentive for brands to become present, active, and (gasp) engaged.