Marketing through the Expert-Enthusiast Community: Apple vs. Fashion

Going Digital

Marketing through the Expert-Enthusiast Community: Apple vs. Fashion

No Comments 27 January 2010

I would argue that it is no longer necessary to fill the seats of fashion shows with merchandisers and retailers. Just like Apple, fashion brands should also be catering to the content-generating experts, thrilling them, pumping them full of information, and not just allowing but encouraging them to spread the word.

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Key Characteristics of Luxury Retailing: What’s Missing Online

Going Digital, Sustainability & Ethics

Key Characteristics of Luxury Retailing: What’s Missing Online

2 Comments 06 December 2009

Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.

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Techno Luxury & the “Reality Check” on Branded Social Media & Web PR

Going Digital

Techno Luxury & the “Reality Check” on Branded Social Media & Web PR

2 Comments 29 November 2009

A mini-mashup of the main points from the Techno Luxury conference in Berlin...

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Luxury & the Internet: Milano Fashion Global Summit 2009

Going Digital, Industry Info

Luxury & the Internet: Milano Fashion Global Summit 2009

No Comments 25 November 2009

Last night I had a brief moment to slip out of the office and into the Milano Fashion Global Summit in the center of Milan, where the industry leaders of Italy were gathered to talk about "Who Will Survive" the Global Financial Crisis, and more importantly, how.

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Social Media for Fashion

Going Digital

Social Media for Fashion

No Comments 25 June 2009

There are so many options in social media and networking, and while many brands have gotten on-board, as I've mentioned time and again, fashion and luxury brands have taken a backseat on the action.

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