Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion's free culture.

Ford shows us another example of the marketing genius for which he is known and adored. By limiting show attendance and media exposure, he reverted to a time when collections were more intimately and selectively shared, thus creating an element of exclusivity in the market.