"What do bicycles, fashion, photography and the Internet have in common?" asks WWD. To that, I would reply, "Me!" Sadly, today's WWD article is not referring to yours truly, but to the latest Topshop marketing campaign...
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Return to "Luxury"
Luxury business leaders wise up and show signs of abandoning their mass-market strategies for a return to exclusivity and craft.
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American Fashion, Fashion History, Industry Info
Fashion History: The American System for Fashion
Paving the way for a NY Fashion District: American style, production and distribution align over American fashion
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Fashion History, Industry Info, International Fashion Eras
The History of Fashion Diffusion in Pictures
Explaining fashion cycles and the history of fashion diffusion through the high art of stick figures.
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Brand Stories, Fashion History, Industry Info
Dolce & Gabbana: The Business
Dolce & Gabbana, the creation of the brand: early influences, company history, stylistic codes, brand strategy & future implications.
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- Prada Retail Technology
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Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)
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Part 2: What Is Luxury? Understanding Quality
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Part 1: What is Luxury?
- Jeff Bezos, about Amazon & Zappos
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Marketing through the Expert-Enthusiast Community: Apple vs. Fashion
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The Good
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A Night at the Circus
- Coke’s Happiness Machine
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A Very German Christmas
American fashion
Boussac
brand extension
Chanel
Charles Worth
craftsmanship
Dior
Dolce & Gabbana
E-commerce
ethical fashion
factory
fashion
Fashion History
fashion industry
Fashion Theory
Ferré
founder's dilemma
Fragrances
French Fashion
Giorgio Armani
Going Digital
Gucci
Gucci Group
haute couture
Industry Info
Italian Fashion
Jacques Doucet
licensing
line extension
luxury
lvmh
Made in Italy
Marc Jacobs
marketing strategy
New Look
No. 5
Polo Ralph Lauren
ralph lauren
Social Media
Status
Tom Ford
Video
Viral marketing
WW2
YSL
BoF Feed
- BoF Daily Digest | US retailers track the nation, Hermès’ Shang Xia, Mobile commerce trends, Twitter fails to click, Japan-India exchange
- BoF Daily Digest | Chinese JVs on the rise, Affluent consumer species, Wealthy Web 2.0, Social media lessons, Hats off to Jane Taylor
- BoF Daily Digest | Exploitation vs experience, Balderton on investing, LVMH beats estimates, Armani odd man out, Denim’s appeal
- Fashion 2.0 | What Fashion Brands Can Learn from Nike
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