To compete within the luxury market, a product must have a balance between material, immaterial and distance characteristics. However, all points are subjective. In the end, there is no universal luxury product.
Continue ReadingTo compete within the luxury market, a product must have a balance between material, immaterial and distance characteristics. However, all points are subjective. In the end, there is no universal luxury product.
Continue ReadingDefining luxury through price, the six key points of quality, and the shopping experience.
Continue ReadingLast night I had a brief moment to slip out of the office and into the Milano Fashion Global Summit in the center of Milan, where the industry leaders of Italy were gathered to talk about "Who Will Survive" the Global Financial Crisis, and more importantly, how.
Continue ReadingAmerican Fashion, Fashion History, Industry Info
An overview of the American fashion industry: the American model for the fashion business began with sportswear, moved through licensing giants, and now includes the behemoth category "total living."
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