Yves Saint Laurent: Another Road to French Luxury

Brand Stories, Fashion History, French Fashion, Industry Info

Yves Saint Laurent: Another Road to French Luxury

No Comments 31 May 2009

The YSL brand, like Dior, also moved from a single status to a member of a luxury conglomerate (this time PPR/Gucci Group), although the route taken was a bit different. We can learn from the bumps in the road on this one.

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Dior & LVMH: The French Business Model for Fashion & Luxury

Brand Stories, Fashion History, French Fashion, Going Digital, Industry Info, Sustainability & Ethics

Dior & LVMH: The French Business Model for Fashion & Luxury

No Comments 30 May 2009

The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.

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The French System for Fashion & Chanel

Brand Stories, Fashion History, French Fashion, Industry Info

The French System for Fashion & Chanel

1 Comment 24 May 2009

A case study of Chanel illustrating the French fashion system: Couture is the dream; accessories and fragrances are the reality.

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Fashion History: France & WW2

Fashion History, French Fashion, Industry Info

Fashion History: France & WW2

No Comments 20 May 2009

If you’re a history buff, looking for creative inspiration during hard times, or happen to be bored in Paris (unlikely), there is an exhibit going on now at the Mémorial du Marechal Leclerc de Hauteclocque et de la Libération de Paris – Musée Jean Moulin, twin museums dedicated to the French Resistance and Liberation of [...]

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The French System for Fashion & Luxury

Fashion History, French Fashion, Industry Info

The French System for Fashion & Luxury

1 Comment 14 January 2009

French fashion has long been reflective of social and economic hierarchy, illuminating the distinction among classes. Beginning with the Royal Court of the Sun King, France became the capitol of rich fashion. After Charles Worth created the business of haute couture in the 1800s, Paris became the creative center for a business model that has [...]

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