All about Polo Ralph Lauren: the man behind the brand, the company history, brand strategy, ethics and challenges.
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American Fashion, Fashion History, Industry Info
Fashion History: The American Way (Sportswear to Total Living)
An overview of the American fashion industry: the American model for the fashion business began with sportswear, moved through licensing giants, and now includes the behemoth category "total living."
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American Fashion, Fashion History, Industry Info
Fashion History: The American System for Fashion
Paving the way for a NY Fashion District: American style, production and distribution align over American fashion
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Fashion History, Industry Info, International Fashion Eras
The History of Fashion Diffusion in Pictures
Explaining fashion cycles and the history of fashion diffusion through the high art of stick figures.
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Brand Stories, Fashion History, Industry Info
Dolce & Gabbana: The Business
Dolce & Gabbana, the creation of the brand: early influences, company history, stylistic codes, brand strategy & future implications.
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- Prada Retail Technology
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Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)
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Part 2: What Is Luxury? Understanding Quality
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Part 1: What is Luxury?
- Jeff Bezos, about Amazon & Zappos
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Marketing through the Expert-Enthusiast Community: Apple vs. Fashion
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The Good
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A Night at the Circus
- Coke’s Happiness Machine
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A Very German Christmas
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American fashion
Boussac
brand extension
Chanel
Charles Worth
craftsmanship
Dior
Dolce & Gabbana
E-commerce
ethical fashion
factory
fashion
Fashion History
fashion industry
Fashion Theory
Ferré
founder's dilemma
Fragrances
French Fashion
Giorgio Armani
Going Digital
Gucci
Gucci Group
haute couture
Industry Info
Italian Fashion
Jacques Doucet
licensing
line extension
luxury
lvmh
Made in Italy
Marc Jacobs
marketing strategy
New Look
No. 5
Polo Ralph Lauren
ralph lauren
Social Media
Status
Tom Ford
Video
Viral marketing
WW2
YSL
BoF Feed
- BoF Daily Digest | Acquisition frenzy, Bulgari posts loss, Moody’s upgrades Saks, Liberty agrees flagship sale, Russian luxury declines
- BoF Daily Digest | French Connection sells Nicole Farhi, HoF to expand, MCM makeover, Galliano on the Fringe, Brand recognition
- BoF Daily Digest | Richemont to buy Net-a-Porter, PVH acquires Hilfiger, Prada’s maltreatment, Liberty bid, GenY luxe life
- Digital Scorecard | Womanity powered by Thierry Mugler
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