Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)

Industry Info

Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)

No Comments 12 February 2010

To compete within the luxury market, a product must have a balance between material, immaterial and distance characteristics. However, all points are subjective. In the end, there is no universal luxury product.

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Part 2: What Is Luxury? Understanding Quality

Industry Info

Part 2: What Is Luxury? Understanding Quality

1 Comment 01 February 2010

Defining luxury through price, the six key points of quality, and the shopping experience.

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Part 1: What is Luxury?

Industry Info

Part 1: What is Luxury?

No Comments 31 January 2010

Defining luxury from the consumer & industry perspectives.

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Luxury & the Internet: Milano Fashion Global Summit 2009

Going Digital, Industry Info

Luxury & the Internet: Milano Fashion Global Summit 2009

No Comments 25 November 2009

Last night I had a brief moment to slip out of the office and into the Milano Fashion Global Summit in the center of Milan, where the industry leaders of Italy were gathered to talk about "Who Will Survive" the Global Financial Crisis, and more importantly, how.

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Ralph Lauren: American Classic

American Fashion, Brand Stories, Fashion History

Ralph Lauren: American Classic

3 Comments 16 July 2009

All about Polo Ralph Lauren: the man behind the brand, the company history, brand strategy, ethics and challenges.

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