Brand Stories

Driade and the Death of Italian Craftsmanship

3 Comments 11 May 2008

Just before Design Week and Salone del Mobile kicked off here in Milan, we had the chance to meet Elisa Astori, the Managing Director of Driade.  Driade began in the late 60’s by producing finished pieces of furniture, and now designs and produces furniture, kitchens, objects and complements for total living systems.  With 45 internal [...]

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Factory Visits

Versace ALIAS Prototyping Center

No Comments 10 May 2008

After our tour of Zegna, we stopped in at the ALIAS factory to have a look at the latest Versace samples and prototypes. The center was founded in the late 70’s by Gianni Versace, who wanted to have a place to focus on the creation of innovative new models. Versace has no real [...]

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Factory Visits

Factory visit to Zegna

1 Comment 09 May 2008

Having recently become familiar with Zegna upon moving to Italy, I have been very impressed by their craftsmanship and elegance. Yesterday we took a side trip to the Zegna factory located little just over an hour outside Milan in a lovely town called Novara. As it is the last in the company to [...]

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