American Fashion, Brand (hi)Stories, Fashion History

Ralph Lauren: American Classic

7 Comments 16 July 2009

All about Polo Ralph Lauren: the man behind the brand, the company history, brand strategy, ethics and challenges.

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Brand (hi)Stories

Fashion as Art as Fashion

No Comments 08 June 2009

"Art and fashion get along like the couples whom nobody expects to stay together." A bit on controversial advertising in fashion, focusing on Dolce & Gabbana and Marc Jacobs.

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Brand (hi)Stories, Fashion History, Marketing of "Symbols"

Dolce & Gabbana: The Business

3 Comments 08 June 2009

Dolce & Gabbana, the creation of the brand: early influences, company history, stylistic codes, brand strategy & future implications.

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Brand (hi)Stories

Chanel's Viral Films (UPDATED)

2 Comments 05 June 2009

Originally posted May 25, 2009 Failure for Social Media? After articles like this one in Business Week, which claim that social media has no presence in consumer purchasing considerations, I thought I would take another look at Chanel and the company’s recent cinematic commercial initiatives, which have been creating a viral extravaganza for the last [...]

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Brand (hi)Stories, Fashion History, Italian Fashion, Marketing of "Symbols"

Armani: King of Italian Fashion

1 Comment 02 June 2009

Giorgio Armani and the business he developed provide the perfect example of the evolution of the Italian Fashion System from the perspective of the designer. He began as a pure designer, and then gradually acquired various production facilities into his company on his route to becoming a fashion and lifestyle powerhouse.

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