Part 2: What Is Luxury? Understanding Quality
Defining luxury through price, the six key points of quality, and the shopping experience.
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Marketing through the Expert-Enthusiast Community: Apple vs. Fashion
I would argue that it is no longer necessary to fill the seats of fashion shows with merchandisers and retailers. Just like Apple, fashion brands should also be catering to the content-generating experts, thrilling them, pumping them full of information, and not just allowing but encouraging them to spread the word.
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A Night at the Circus
The 2010 International Circus Festival in Monte Carlo is basically the Olympics for circus performers around the world…
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A Very German Christmas
Spending Christmas in Germany was like living out a modern-day European version of a Norman Rockwell illustration!
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Going Digital, Sustainability & Ethics
Key Characteristics of Luxury Retailing: What’s Missing Online
Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.
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Jeff Bezos, about Amazon & Zappos
Added on 27 January 2010
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- Jeff Bezos, about Amazon & Zappos
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- Did You Know? 3.0
Video Playlist
Jeff Bezos, CEO of Amazon, talks about what he's learned from his +15 years in the business.
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Part 2: What Is Luxury? Understanding Quality
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Part 1: What is Luxury?
- Jeff Bezos, about Amazon & Zappos
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Marketing through the Expert-Enthusiast Community: Apple vs. Fashion
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The Good
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A Night at the Circus
- Coke’s Happiness Machine
-
A Very German Christmas
-
Key Characteristics of Luxury Retailing: What’s Missing Online
- Miim, the HRP4C humanoid model.
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JB: I love these posts. As a person who was never int...
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eurbanista: Hi Krystyn,
It is obvious that you guys over at Sq...
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Paul: Thanks for the shout-out, Ashley! Am in Paris and ...
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Squaregirl: I know I'm biased, but everything you say here is ...
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dela: love the "old school PR" vs "new & improved pr...
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