If you don’t know of designer/entrepreneur Tina Roth Eisenberg, aka SwissMiss, you should. Her keynote at South by Southwest Interactive 2013 really stood out – not for its technological profundity, but rather for the refreshing reminder that we are the captains of our own careers and our lives, and not the other way around. Tina spoke [...]
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Vanity, that most punishable of vices, so often exposes the one thing we most intend for it to conceal: our selves. The couturier serves as wizard, historian and heretic, harnessing vanity to create deities from the detestable, while disguising the average as extraordinary. Above all, the couturier is a storyteller. Unfortunately, it seems that we have forgotten how to read.
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Going Digital, Marketing of "Symbols"
"Heretics" are not the enemy. They often provide answers when the rest of us are at a standstill with the status quo. In the tech world, heretics are called disruptive innovations. These prominent outliers become industry game-changers, and while some notable mentions exist in fashion media and e-commerce, the luxury industries remain largely in the Dark Ages of technology. It's time fashion and luxury brands not only pay attention but start building relationships with these heretics if they are going to survive the era of social media and free information exchange.
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Emerging recording artist/director/producer/graphic designer and overnight success Kreayshawn encourages bad bitches to go their own way and not live their lives based on labels... especially luxe labels! She is an ideal spokesperson for a generation trying to create some semblance of a bright future in the era of the Kardashians and Occupy Wall Street. This is getting interesting...
Continue ReadingA collaborative effort between former Valentino couturier Alessandra Facchinetti and Italian fast fashion company Pinko brings seasonless "slow" fashion into the mass market while utilizing a fashion-forward digital strategy and retailer.
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Added on 15 January 2012
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Looks like the Tom Ford strategy of substituting runway models for celebrities has caught on with Team Prada.
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