Looks like the Tom Ford strategy of substituting runway models for celebrities has caught on with Team Prada.

I see incredible collections like this and wonder: with strict fashion copyright laws, would Cabourn's work be possible?

Copyright law's grip on film, music and software barely touches the fashion industry ... and fashion benefits in both innovation and sales, says Johanna Blakley. At TEDxUSC 2010, she talks about what all creative industries can learn from fashion's free culture.

This video from designer Willi Smith's collection Williwear demonstrates early efforts in the 1980s to introduce lifestyle marketing, while telling a story about the collection that provided design inspiration and a story to educate and thrill customers. Given the available technology, his marketing strategy was ahead of its time.