Marketing of "Symbols"

Basic Bitches: Kreayshawn & Anti-Luxury Marketing

4 Comments 14 November 2011

Emerging recording artist/director/producer/graphic designer and overnight success Kreayshawn encourages bad bitches to go their own way and not live their lives based on labels... especially luxe labels! She is an ideal spokesperson for a generation trying to create some semblance of a bright future in the era of the Kardashians and Occupy Wall Street. This is getting interesting...

Continue Reading
Headline Review: ‘Specifications for the Way We Live Now’ – FT.com

Headlines

Headline Review: ‘Specifications for the Way We Live Now’ – FT.com

0 Comments 27 September 2011

A collaborative effort between former Valentino couturier Alessandra Facchinetti and Italian fast fashion company Pinko brings seasonless "slow" fashion into the mass market while utilizing a fashion-forward digital strategy and retailer.

Continue Reading
Headline Review: ‘Magazines Begin to Sell the Fashion They Review’

Headlines

Headline Review: ‘Magazines Begin to Sell the Fashion They Review’

3 Comments 25 September 2011

Some thoughts on the NYTimes article 'Magazines Begin to Sell the Fashion they Review' by Eric Wilson.

Continue Reading

Marketing of "Symbols"

Independent Fashion Bloggers’ Conference in NYC: Live Stream

0 Comments 07 September 2011

Live Stream from the 2011 Independent Fashion Bloggers' Conference at Made Studios in NYC, after the jump.

Continue Reading
Part 4: Legitimizing the Luxury Brand (or, DIY Luxury)

Marketing of "Symbols"

Part 4: Legitimizing the Luxury Brand (or, DIY Luxury)

0 Comments 15 November 2010

How brands indicate a luxury position in the market: heritage, service, status and sacrifice.

Continue Reading

Playing

Prada Menswear FW2012

Added on 15 January 2012

More Videos

  • Prada Menswear FW2012Prada Menswear FW2012
  • Nigel Cabourn: the immaculate re-conceptionNigel Cabourn: the immaculate re-conception
  • Johanna Blakley: Lessons from fashion’s free cultureJohanna Blakley: Lessons from fashion’s free culture
  • Williwear lifestyle marketingWilliwear lifestyle marketing

Video Playlist

Looks like the Tom Ford strategy of substituting runway models for celebrities has caught on with Team Prada.

New Tweets

bloglovin
Get Adobe Flash playerPlugin by wpburn.com wordpress themes

© 2012 eurbanista. Powered by WordPress.

Daily Edition Theme by WooThemes - Premium WordPress Themes