Part 2: What Is Luxury? Understanding Quality

Industry Info

Part 2: What Is Luxury? Understanding Quality

1 Comment 01 February 2010

Defining luxury through price, the six key points of quality, and the shopping experience.

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Part 1: What is Luxury?

Industry Info

Part 1: What is Luxury?

0 Comments 31 January 2010

Defining luxury from the consumer & industry perspectives.

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Marketing through the Expert-Enthusiast Community: Apple vs. Fashion

Going Digital

Marketing through the Expert-Enthusiast Community: Apple vs. Fashion

0 Comments 27 January 2010

I would argue that it is no longer necessary to fill the seats of fashion shows with merchandisers and retailers. Just like Apple, fashion brands should also be catering to the content-generating experts, thrilling them, pumping them full of information, and not just allowing but encouraging them to spread the word.

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The Good

Street Sweepers

The Good

3 Comments 21 January 2010

A revolutionary customer experience, indeed!

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A Night at the Circus

Going Places

A Night at the Circus

0 Comments 19 January 2010

The 2010 International Circus Festival in Monte Carlo is basically the Olympics for circus performers around the world…

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A Very German Christmas

Going Places

A Very German Christmas

0 Comments 05 January 2010

Spending Christmas in Germany was like living out a modern-day European version of a Norman Rockwell illustration!

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Key Characteristics of Luxury Retailing: What’s Missing Online

Going Digital, Sustainability & Ethics

Key Characteristics of Luxury Retailing: What’s Missing Online

0 Comments 06 December 2009

Luxury brands still fall short of hitting the mark for the digital customer experience, even as they build e-commerce capabilities.

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Jeff Bezos, about Amazon & Zappos

Added on 27 January 2010

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Jeff Bezos, CEO of Amazon, talks about what he's learned from his +15 years in the business.

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