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SxSW SwissMiss Keynote Recap

1 Comment 31 March 2013

If you don’t know of designer/entrepreneur Tina Roth Eisenberg, aka SwissMiss, you should. Her keynote at South by Southwest Interactive 2013 really stood out – not for its technological profundity, but rather for the refreshing reminder that we are the captains of our own careers and our lives, and not the other way around. Tina spoke [...]

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The Fashion Trail

OLD FASHION ROMANCE

0 Comments 20 April 2012

Vanity, that most punishable of vices, so often exposes the one thing we most intend for it to conceal: our selves. The couturier serves as wizard, historian and heretic, harnessing vanity to create deities from the detestable, while disguising the average as extraordinary. Above all, the couturier is a storyteller. Unfortunately, it seems that we have forgotten how to read.

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Overlay Etching of Louis XIV fighting the Heretics

Going Digital, Marketing of "Symbols"

Fashion’s Heretics

0 Comments 04 March 2012

"Heretics" are not the enemy. They often provide answers when the rest of us are at a standstill with the status quo. In the tech world, heretics are called disruptive innovations. These prominent outliers become industry game-changers, and while some notable mentions exist in fashion media and e-commerce, the luxury industries remain largely in the Dark Ages of technology. It's time fashion and luxury brands not only pay attention but start building relationships with these heretics if they are going to survive the era of social media and free information exchange.

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Marketing of "Symbols"

Basic Bitches: Kreayshawn & Anti-Luxury Marketing

4 Comments 14 November 2011

Emerging recording artist/director/producer/graphic designer and overnight success Kreayshawn encourages bad bitches to go their own way and not live their lives based on labels... especially luxe labels! She is an ideal spokesperson for a generation trying to create some semblance of a bright future in the era of the Kardashians and Occupy Wall Street. This is getting interesting...

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Headlines

Headline Review: ‘Specifications for the Way We Live Now’ – FT.com

0 Comments 27 September 2011

A collaborative effort between former Valentino couturier Alessandra Facchinetti and Italian fast fashion company Pinko brings seasonless "slow" fashion into the mass market while utilizing a fashion-forward digital strategy and retailer.

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Playing

Prada Menswear FW2012

Added on 15 January 2012

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  • Prada Menswear FW2012
  • Nigel Cabourn: the immaculate re-conception
  • Johanna Blakley: Lessons from fashion’s free culture
  • Williwear lifestyle marketing

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Looks like the Tom Ford strategy of substituting runway models for celebrities has caught on with Team Prada.

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