eurbanista | Brand Strategy, Sustainability & the Digital Revolution in Fashion, Luxury & Media

Fashion History: The American System for Fashion

Part 3: What Is Luxury? Embracing the Immaterial (or, There’s No Such Thing as Luxury)

0 Comments 12 February 2010

To compete within the luxury market, a product must have a balance between material, immaterial and distance characteristics. However, all points are subjective. In the end, there is no universal luxury product.

Industry Info

Part 2: What Is Luxury? Understanding Quality

1 Comment 01 February 2010

Defining luxury through price, the six key points of quality, and the shopping experience.

Industry Info

Part 1: What is Luxury?

0 Comments 31 January 2010

Defining luxury from the consumer & industry perspectives.

Going Digital

Marketing through the Expert-Enthusiast Community: Apple vs. Fashion

0 Comments 27 January 2010

I would argue that it is no longer necessary to fill the seats of fashion shows with merchandisers and retailers. Just like Apple, fashion brands should also be catering to the content-generating experts, thrilling them, pumping them full of information, and not just allowing but encouraging them to spread the word.

Street Sweepers

The Good

3 Comments 21 January 2010

A revolutionary customer experience, indeed!

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Playing

Prada Retail Technology

Added on 13 February 2010

Video Playlist

It's a few years old, but still cutting edge by most standards. There is so much that can be done for the fashion industry (and retail in general) with today's technology- it's so exciting!